www.SHOWINBUSINESS.com
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BILLBOARD
Former Woolworths CEO Trevor Bish-Jones and veteran City headhunter Frank Varela commissioned SIB against strong competition from top London Agencies to produce a viral campaign for the launch of their new venture mypeopleBiz.com.
The brief for the first commercial was to find away of demonstrating the evolution of recruitment and show how the MPB model is groundbreaking in its approach to recruitment.
