www.SHOWINBUSINESS.com
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CASE STUDY - VAX COMMERCIAL
Vax had just launched their Commercial cleaning sector of the business and wanted to demonstrate two flagships machines.
They wanted to be able to use the films on their website, at trade shows and to show directly to customers.
What was our approach?
The machines were clearly powerful and robust. We wanted to show them in real working environments rather than a fabricated fake studio set.
We wanted to clearly demonstrate their operational advantages.
What did we do?
We contacted local hotels and businesses and found suitable live locations and real cleaning staff to use the machines.
We then shot the machines at work using constantly moving cameras and dramatic angles. We produced a 90 second clip for each machine.
Commercial Director Jackie Bromley “We wanted to show our commercial carpet washers in use while avoiding the functional, uninspiring training videos that exist at present within our industry.
The movement and change of shot perspective created draws immediate attention and holds the interest of the viewer to the end of the video while the use of various live locations means that it is relevant to a number of market sectors.
Just what we wanted –thank you Simon and team.
What was the result?
The first screening of the clips to Bupa Care Homes assisted in the sale of 750 machines and it is now lodged as a point of reference on their intranet site.
